First customers from one free workshop

Turn a free 45-minute workshop into your first paying pilots.

Go to market. About five weeks

1. Write a one-line offer: Who it is for, what they get, by when. One sentence.
2. One landing page with one form: No menu, one button. Built from the offer line.
3. Run a free 45-minute workshop: Teach the thing your product does, live. Two registration questions so you know who is coming.
4. Three follow-up emails in six days: Recording, then one result, then the pilot offer.
5. Pilot calls with everyone who replied: Fifteen minutes each. Ask what would make it a yes.

A Propel playbook. No provider paid to be named here.

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