Why visitors leave your site, with Sol Trevino

Free initial findings, no card required, with optional email delivery.

October 15, 2026

Hi friends,

You can get people to a website and still have no idea which part is stopping them from taking the next step. The headline? The form? A button they never reach?

Sol Trevino is building Cortality around that question. His free website check gives you somewhere to start: paste the public page you send people to and answer five questions.

Free. No card needed. View the initial result without an email, or choose to have your findings emailed.

Cortality dashboard showing visitor activity, where people stop and a suggested page change

Cortality’s visitor-analytics dashboard, shown on its site. The free check is a first assessment.

COMMUNITY SPOTLIGHT

Meet Sol Trevino

Sol Trevino, founder of Cortality

Sol ran an SEO agency in college. In the introduction he sent us, he described watching clients spend on ads while everyone was still guessing how visitors would act. “So we built what I wished I had,” he wrote.

Cortality connects what people do on a page to the change worth trying next. It measures how visitors interact with individual page elements, ranks suggested fixes, and measures again after you make a change.

On Propel, Sol is looking for founders and growth leads with a public landing page and a team ready to put those findings to work. If you’re improving signups, bookings or checkout, that’s a useful conversation to have.

Meet Sol on Propel

Try one page first

Choose one page and one outcome: a signup, a booking or a sale. Run the five-question check, then use what you know about your visitors to decide which suggestion to investigate first.

For example, Cortality’s site describes a client finding: only 1 in 14 visitors noticed the headline above its contact form. The suggested fix was one clear action line, followed by a new measurement.

That gives you three questions to take to your own website: what was measured, what should change, and how will you know it helped? The example is Cortality’s published account; we have not audited the underlying client data.

The quick check is a starting point. It does not measure your visitors; that requires the separate analytics setup.

See it live on Propel’s site

Tuesday, October 20 · 2 to 3pm ET
Online · Free admission

We’re putting Propel’s own website on the screen. Sol will show what visitors notice or skip, where they stop before signing up, and how to turn that activity into a ranked list of fixes. Then he’ll show how to measure what changes.

Try the free check first and bring one question. Sol will take live questions; you can share a public URL if you like, with individual site reviews depending on the time available.

Save my spot for October 20 →

Also planned with Sol: an investor webinar on November 3. 

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Have a page in mind? Start with the free check, then bring your question to Sol on the 20th.

See you there,
Propel Earth



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