Luma banned my account in August.
Every room Propel had run since June 2025 lived on that calendar. 136 of them, 7,084 guests registered. The front door was gone and the guest list was somebody else's property.
So I spent this week rebuilding all of it on a domain I own. Not a landing page. The events, the whole archive, the marketplace, the raises, and one page that just asks you what you are working on.
FOUR THINGS, THREE MINUTES
The part you can use. The mistake I made for sixteen months, and the one question to ask yourself this week.
1 of 4. The archive. 136 rooms, every one with its own page now.
2 of 4. Start. Four doors, and you only walk through one.
3 of 4. The raises. Watch a pitch, say what you would put in, from $5.
4 of 4. The marketplace. 67 listings, 6 jobs, 21 open asks this morning.
The part you can use
I thought the distribution was the asset. It was not. The asset is the record, and I was keeping mine on a platform that could delete it with one policy decision, which is exactly what happened.
So here is the question worth asking this week, whether you run a community, a fund, a newsletter or a company. If the platform you post on closed your account tonight, what could you still prove, and who could you still reach?
I could not export the RSVPs. I could reach the people, because their names were in a list I own. That is the only reason there is still a room on Thursday. Export the thing you would need before you need it.
1 of 4. The archive
136 ROOMS SINCE JUNE 2025
7,084 guests registered. 86 in person and 50 online, across New York, Southampton, Roslyn Heights, San Francisco and Brooklyn. Every room now has its own page carrying what it was, who came, and what happened, instead of a dead link on a calendar I do not control.
propel.earth/events. Thursday sits at the top, and every room we have ever run sits under it.
2 of 4. Start
This is the page I care about, and it is the only thing I want from you today.
Four doors: you are raising, you place money, you sell a service, or you have a role open. You pick one and say it once.
propel.earth/start. Four doors, and you only need one of them.
Your situation. You are raising and the investor list is cold. Or you have capital to place and your deal flow is whoever emailed you. Or you sell to founders and you are chasing. Or you have a role open and nobody good is applying.
What you get. Your one line in front of the people standing in the other three doors, and a profile that is yours rather than a row in my spreadsheet.
What it requires. One form. About two minutes.
What happens after you respond. I read it. Where it fits somebody, I make the introduction by hand and copy you both. Where it does not, I say so rather than leave you waiting.
3 of 4. The raises
Back the founders you believe in. Watch the pitch, then say how much you would put in, from $5.
It records expressed interest and nothing else. No money moves on Propel Earth, and Propel Earth is not a broker-dealer, funding portal or investment adviser. If a founder and an investor both want to go further, they do it themselves, off the platform, with their own lawyers.
4 of 4. The marketplace
67 service listings, 6 jobs and 21 open asks as of this morning. Two of those asks went up in the last two days.
Dmitry Korolev wants ten B2B startups for a free pilot building toward a SOC 2 attestation. Kirsten Co wants introductions to founders with a first enterprise deal in motion, and is offering three hours of advisory in return.
Propel takes 15 percent, and only on what actually closes through it.
One domain. One record. Four doors. If you only do one thing with this email, walk through the door that describes you and say your one line.
Stephen Michael
Chief Executive Officer, Propel Earth
P.S. Two rooms this week. Monday at 7 PM Eastern is a free online Family Office Info Session, which is the honest way to find out whether Thursday is for you. Thursday at 6 PM in New York is the room itself, from $40, approval only.
IF YOU MISSED THE LAST FEW
Six family offices said yes. Here is what Thursday actually is. What the door policy on Thursday is, and how to get through it.
Evan named the editor he wanted, and Dee called One ask answered in public, and what press access actually costs.
Casino projects, an estate, and the family office room Three live needs, and the one I could not place.
 | THE PRIVATE NETWORK Three introductions a month, to someone who can pay you, hire you, or move your company forward. Made by hand, from what you told me on your card. Free entry to every room I run. $200 a month, and the first 25 members hold that rate for as long as they stay. |
Not sure yet? Take fifteen minutes with me and tell me what you need. If I do not think I can route it, I will say so rather than take the money.
KNOW SOMEONE WHO SHOULD BE IN HERE
Forward this to them, or send them the front door, where the card, the map and the Private Network all sit one click apart.